OUR ABILITY TO TRANSLATE MARKET TRENDS INTO COMMERCIALLY-SUCCESSFUL PRODUCTS IS CRITICAL TO OUR LONG-TERM GROWTH,
PARTICULARLY IN TODAY'S COMPETITIVE BUSINESS ENVIRONMENT.
Here we outline some of the key reasons behind our focused investment in the fresh prepared foods market and summarise the macro trends which are influencing consumer trends, shaping retail developments and, ultimately, the foods that we make.
why fresh prepared foods?
DYNAMIC & RESILIENT GROWTH
The fresh prepared foods sector is one of the most dynamic and diverse in the food industry. It continues to
grow faster than the overall food market by meeting consumer demand for high-quality food with fresh ingredients,
alongside choice, convenience and value for money.
TIME-SAVING & COST-SAVING LIFESTYLE CHOICE
People are interested in new tastes and quality ingredients but do not always have the time, skill or budget
to cook from scratch every day. Fresh prepared foods bridge this gap, increasingly becoming a lifestyle choice,
due to their fresh appeal, ease of cooking (or preparing) and availability across a range of price tiers.
3 STRATEGIC IMPORTANCE FOR PRIVATE LABEL GROWTH
Fresh prepared foods are sold predominantly under retailer private labels and are an integral part of a
retailer's overall brand strategy. They enable retailers to differentiate themselves from their competitors,
which is crucial in today's challenging retail environment. Private label continues to gain share in
developed countries around the world.
4 BUILT ON LONG-LASTING RELATIONSHIPS
Making fresh prepared foods under private labels brings with it the need for deep trust and understanding
between suppliers and their customers. As products are made with fresh natural ingredients, suppliers must
meet demanding customer specifications, involving day-to-day communication and excellent relationships.
This is a barrier to entry rather than a risk.
5 BENEFIT OF SPEED TO MARKET
Compared to manufacturer-branded products, fresh prepared foods give retailers the opportunity to launch
differentiated private label ranges relatively efficiently and cost-effectively, allowing them to benefit
quickly from the demand for high-quality, convenient foods with fresh ingredients.