for us, leadership means exceeding expectations in all we do

By applying our market insight, excelling at customer service and developing products at the right commercial price we have gained leading positions in our markets. We strive to be the supplier of choice for existing and new customers.

leading through innovation

We used qualitative and quantitative research to develop and successfully launch our modern New York Soup Co brand. The brand has re-invigorated the chilled soups sector in the UK and over the past year we have included Skinny and Fully Loaded varieties. We market our New York Soup Co brand to consumers through a dedicated website and Facebook page. Already our New York Soup Co has a loyal following of buyers.

Leading Market Positions

In the UK – the largest and most developed market in which Bakkavor operates – we are leaders in 13 of our 16 UK product categories.

Leadership and product diversity bring with them proven expertise, influence, economies of scale and the ability to share 'know-how' across our Group.

We use these leadership attributes, backed up by investments in insight, quality and innovation to build on strong customer partnerships to drive mutual growth.

leading market insight

The consumer is at the heart of everything we do. Our considerable investment in consumer insight, leading-edge research and our management expertise set us apart from our competition.

Our ability to translate market trends into commercially-successful products is critical to the growth of the business. It strengthens our reputation for launching winning concepts with our retail and foodservice customers and enables us to gain market share.

leading customer service

We make thousands of products everyday. We have an excellent track record in food safety and work in collaboration with our customers to meet their individual quality and safety requirements.

Our absolute focus on customer service and food safety is not just a licence to operate but a true barrier to entry in our complex and just-in-time manufacturing environment.