Welcome to our Bakkavor 'Fast Read' section which provides an overview of our business, complementing more detailed information in this online report.

The highly competitive market environment in which we operate is now a given. Our focus on benefiting commercially and operationally from our leading positions and relationships, growing sustainably in existing and new markets and investing with rigorous discipline has never been more important. Underpinning this focus is our relentless commitment to promoting innovation in everything we do in order for our businesses to work more effectively and creatively together.

Together with our clear strategy, robust business model, talented employees and a strong set of values, we are confident of our ability to succeed in our chosen markets. I hope you enjoy reading about our business in this 'Fast Read'.

ceo sig
August Gudmundsson

Working smarter
through innovation

I am passionate about innovation and chair the Group's Innovation Committee to drive innovation throughout the business. In 2012 we launched our first Group Innovation Awards covering six categories – Manufacturing, Core Product, New to Market Product, Marketing, Packaging and Process – reaffirming our belief that innovation is relevant to all business disciplines across the Group.

In this 'Fast Read' section we indicate where innovative thinking has brought significant commercial benefits to our business, demonstrating our ability to turn ideas into actions.